If you haven’t set an accurate business address then it won’t be easy for people to physically find you. The way people search is changing and information needs to be accessible instantly.
When people have done their search and found your business in the search results, their next step will be to click on your business to find out more information, such as contact details and directions. You should aim to include as much information as possible on your GMB listing as possible.
GOOGLE MY BUSINESS SEO HOW TO
How to Optimise Your Google My Business PageĪfter you’ve set up and claimed a GMB page for your business, the next step is to make sure it’s optimised and you’ve filled in all the important information. How can local searches benefit your business and what might you be missing out on without one?Īs Google makes regular changes to its algorithms, if you want to get found in local search you need to have a Google My Business listing and be optimising it on a regular basis. Think about this in the context of your business, whatever product or service you may be selling. If these places to eat did not have a GMB page then they would not have shown. The three businesses that have shown as a result of your search query have a GMB page and are one step closer to attracting you as a customer. You’ve probably done a Google search at some point such as, ‘places to eat near me’, if so then you’ll notice that Google returns a list of three locations where you can eat based on your current location. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider user intent. Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. Improve Your Businesses Local Search Visibility If your business is an online business and you don’t have a physical shop then you should still consider having a Google My Business page.
GOOGLE MY BUSINESS SEO FREE
The listing is free but it should be regarded as a necessity by all businesses. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events. You can display important information about your business, including the opening/closing times, contact details or a link to your website. Google My Business provides you with the ability to list your business location on Google Maps and local search results. Google My Business (GMB, formerly known as Google Places for Business) offers companies a fantastic opportunity to appear in Google search results, but the best thing about creating a Google My Business listing is that it’s free! What is a Google My Business Page?
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